芙悦国际作为一家港资背景的全新医美公司,旨在打造全国领先的智能医疗美容机构。 为了构建完整的品牌识别,从logo的redesign到标准字体、颜色等进行了规范; 同时,在网站、APP等也完成了视觉形象的统一。 在产品包装表现方面,作为医美新品牌,为了更好的将这个新品牌介绍给它的消费者,我们调研大量竞品公司产品 最终将产品调性定位“孔雀绿+香槟金”色彩组合方案,意在打造高端、科学、健康、阳光的全新医疗美容生态链。 As a new hong Kong-funded medical beauty company, Fuyue International aims to build a leading intelligent medical beauty institution in China. To build a complete brand identity, redesign goes from logo to standard font, color and more. At the same time, the website, APP and so on also completed the unification of the visual image. In terms of product packaging performance, as a new medical Beauty brand, in order to better introduce this new brand to its consumers, we investigated a large number of products of rival companies Finally, the tonality of the product is positioned as "indigo + Champagne gold" color combination scheme, aiming to create a high-end, scientific, healthy and sunny new medical beauty ecological chain. ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() |