担露书籍台湾食食在在的伴手礼设计 [7P]

■ 公司名称. 美可特VICTOR DESIGN ■ 品牌名称. 担露■ 作品名称. 担露书籍

「担露」指的即是等路，也就是所谓的「伴手礼」，在台湾，大家凡是外出或回乡，南来北往总不忘携份伴手礼，地方性的名特产也成为伴手礼的最佳选择。美可特接触地方特产的相关品牌案例，已累积不少实际操作经验，这次的出书策划，便将主题定调为「台湾伴手礼品牌设计」。本书汇集了二十个具备伴手礼特质的品牌案例，包括大甲小林煎饼、嘉义老杨方块酥、员林顺泰老渍号…等充满在地性质的名特产，收录了由品牌命名、CIS识别系统、形象定位、视觉策略、DM文宣、到包装设计、以至于专柜门市规划等全面性的品牌工程。在「担露」中可以看到传统土产如何透过品牌规划、包装策略，摇身一变为称头的伴手好礼，随着视觉导向的时代来临，伴手礼比起以往更需要展现包装，这些属于台湾在地的好东西才会被注意到，对于广告企划同业或品牌经营者而言，则可以更全面了解到品牌规划过程中的操作思考，提供作为经验参考或创意指南。

This book gathered cases of brands that feature gifts. In connection to these cases, we employed brand engineering during the process of planning and counseling; we rigorously reviewed and evaluated, considering the positioning of market, targeted people, etc., in customer and consumption viewpoints, to finally construct a brand. Again on creation itself, with these famous produces/ gifts of each place, we tried to reinterpret them at various angles. Apart from discussing about marketing thinking in the process of brand planning, we also tried going back to the value and meaning of gifts to dish out the original sense, or give them some new look by using creativity or imaginations—adding new ideas of living to traditional flavors, and injecting playfulness to nostalgic objects, to transform them into language and pictures of our time, and let designs develop more rooms for play.

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台湾书籍担露食食在的

浏览 5994 次 / [ 国内设计 ] 担露书籍台湾食食在在的伴手礼设计 [7P] 发布时间 2014-10-10 23:25

浏览 5994 次 / [ 国内设计 ] 担露书籍台湾食食在在的伴手礼设计 [7P]
发布时间 2014-10-10 23:25