ideo十字电网集团品牌手册设计 [18P]

ideo architekci

Branding of Ideo Architekci studio from Wroclaw, working on both interior & exterior design, was an incredible experience thanks to both an open-minded owner and clearly set goals.

The idea behind the logo is ‘maximum of flexibility’ & adjustable logo size and shape based on the 'Cross Grid' system.

The basic logo shape expands on different media. The logo becomes a living form, filling out the space & adjusting

itself to the ID area.

The 'Cross Grid' system gives also a great possibility to create a ‘text fields’ inside the logo ID structure.

It might be used for various purposes within ID or any other promotional materials.

On the basis of the new flexible logo system, we have designed all necessary corporate materials plus extra elements such as tape, marking spray & yellow markers.

The most characteristic element of the new identity is the design of business cards. They're made of 3mm transparent material in which the refracting light creates interesting logo reflections depending on the angle of looking at their edges.

The whole branding process was complemented by a web design and brand manual standardizing the use of the new identity.

从弗罗茨瓦夫IDEO Architekci工作室，从事室内外设计，品牌是一个令人难以置信的经验要归功于一个开明的雇主和明确设定目标。

标志背后的理念是“最大的灵活性和可调标志的尺寸和形状的基础上的”十字网格系统。

在不同媒体上的基本标志形状扩展。标志变成了生活的形式，填写空间调整本身的ID区。

'十字电网“系统给出编号结构内部创建一个”文本字段“的可能性也很大。

它可能被用于各种目的ID或任何其他宣传材料内。

新的灵活的标识系统的基础上，我们设计了所有必要的公司材料加额外的元素，如磁带，标志着喷黄色标记。

最具特色的元素，新的身份是名片的设计。它们是由3mm透明的材料在创建有趣的标志反射折射光的角度看其边缘。

整个品牌的过程辅之以一个网页设计和品牌手册，规范使用新的身份。