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过去十年里,市场不断反映人们对高端茶叶的需要。以汉代“上林苑”为名打造极具奢侈感的茶空间,坚实的文化底蕴可以让品牌拥有源源不断的生命力。整体语言沿用西方国家对中国风土人情视觉表现的创作逻辑,选取镜头包括寻茶过程中的求索,精耕细作的品质构思,及制茶途中的典故趣闻,消费者可以从中更准确地感知到品牌温度。
Market shows that in the past decade, luxury tea brands are in hot pursuit. The tea space names after the well-known royal garden in Han Dynasty – Shanglinyuan Garden”, wants to build a luxury tea brand endorsed by the traditional tea culture. By using an international visual language, Pica Lab tells a story about local conditions and customs from western point of view. The scenes include looking for the proper tea species, inquiring to the highest quality, and anecdotes among tea making process. Consumers can feel the warmth of the brand directly through these images.

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