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作品名称:大马士革玫瑰纯露
客户:北京圣若诗有限责任公司
设计师:齐树伟
本次服务项目:品牌命名、品牌Logo设计、品牌策略、卖点梳理、产品设计
一个有品质感的形象自然能带来极具华丽感的扩展空间,喜鹊追溯欧洲皇室艺术,深入把控落地细节,最终建立起品牌信任——这是一个可信赖的、真实完整的、有极致追求的品牌。
作为初创品牌,喜鹊使用自主研发的“包装超级沟通法”,将产品特点数据量化,归纳成可视化图形。
喜鹊沿用品牌定位,结合欧洲文艺复兴时期装饰艺术,探讨人与植物和艺术的关系,最终呈现出优雅而不张扬、古典而又时尚的气质。
在元素选取上,圣若诗希望产品在中国市场上与消费者更好沟通,喜鹊依据产品补水的特性,翻阅中国和西方历史文献,最终选取蜻蜓作为主要元素。蜻蜓在中国寓意吉祥如意、健康好运、事业上升;在意象上蜻蜓与水有微妙的关系;蜻蜓与女性柔美轻盈的形象相契合,暗合精灵玫瑰中的精灵形象。
包装模拟大马士革花朵绽放的形态,在打开盒身那一刻,一朵大马士革玫瑰花绽放,花中取露,暗合圣若诗独特的蒸馏过程,纯净高贵。

Project Name: Elfrosa Hydrolat of Rosa Damascena
Client: Beijing Elfrosa Co., ltd.
Designer: Shuwei Qi and Pica Lab.
Item: Brand Naming, Logo Design, Brand Strategy, Unique Selling Point Analysis, Packaging Design.
In this case, Pica Lab create a ritzy figure by the idea of royal arts, endeavor to perfect every detail to help the brand building trust – to give customers an impression that the brand is reliable and admirable for its unstoppable aesthetic pursuit - which is the fatal challenge for a new brand hitting the local market.
For the start-up, Pica Lab help analyzing the product’s unique selling points and visualizing them. In this way, the customers would recognize its special characteristics at a glance. In coordinate with its market positioning, the team choose the renaissance style for the key visual. People in that period cared about the relationships between themselves and the nature, which is exact the brand’s proposal - to arouse its customer the awareness of self-care.
As for the visual elements, along with the rose, the Lab choose dragonfly as it has a mysterious relationship with water. In china dragonfly means happiness, healthy and success in addition. The figure of dragonfly is as slim as a lady, refer to the elf in the rose.
The Lab also adjust the die-board design. When customer opens the box, she will find a blooming rose, and the hydrolat lies in it. This plot would boost the impression that the hydrolat was extracted from the bud, which is rather pure and valuable.

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