1983 present
![]() “Perfect thing to create James Home”is the spirit of the brand proposition. 1983 proposal a concept “ceremony” as the visual creativity clues. We do a research on the typical example culture which respectively represent the “ceremony” east and west-Chinese“junzi” and “gentleman”. Aslo we boldly combine the ART DECO style which called the art peak of the decorative art in 20th century, to show a gentle social and culture cohesion. Meantime, we extend a system of brand visual language in a modern style with magnificent colors. We might describe all these is a culture of ceremony across the time and space, and it is through the design. ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() “以善美之物打造杰仕之家”是品牌的精神主张;1983 ASIA 提出以“礼”为视觉创意的线索。研究分别代表东西方“礼”文化的典型例子-“绅士”与“君子”;并大胆的融合被喻为二十世纪装饰艺术巅峰的 ART DECO 风格,表现一股温文儒雅的社会文化凝聚力;同时延展出一套现代繁华,色彩瑰丽的品牌视觉语言。 可以形容这是一次通过设计进行的,跨越时空的文化 |