大伯公千字圖-台湾Anthony Fook [56P]

作者：台湾 Anthony Fook

The subject of the design research was "Chinese Duo-Pek-Kong" dream book (大伯公千字圖) which has been popular for more than half a century in Malaysia. It is also a folk symbol over generations among the gamblers of Malaysian Chinese. The purpose of the study was to trace and sort out the history of "Cheefah" (字花) which is a traditional lottery game originated from China and it was brought to Malaya during the 18th century. The project picked a series of products as medium and ‘Blossoming Numbers’ (刺花) was given as a brand name. The outcome included a board game, an illustrative book and red packet design. It is hoped that these creative product design would show the cultural characteristics of the dream book and traditional "Cheefah" to enable today’s youngsters experiencing this folk culture and then achieve sustainability of traditional culture.